Universities are prime institutions to take advantage of video marketing, understanding full well that their target niche are modern, tech-savvy consumers, familiar with the merits of video over copy. University marketing videos can take so many forms, promotional videos, course videos, event coverage, school videos and animations. Video marketing can be a rewarding avenue for attracting new students during the application process. In this article, we’ll be using three University marketing videos as examples.
The online status of your University is at stake when developing your video, so if at all possible, consider hiring a professional video production company to produce your video material. Take a peek at this video on studying a Masters in Politics to see the range of professional tactics incorporated. If you don’t have the budget for professional production, see if your university audio-visual department, film school or Student film society can furnish you with equipment and the people to operate it. Production values are crucial when presenting your University online so make sure your operators are capable with cameras, lenses, lighting and audio.
Don’t try and fabricate information or sentiment, use real students and teachers to give your video sincere authenticity and passion. To make certain you get natural sounding responses, stay clear of giving your participants scripted lines to read, instead put together good, open ended interview questions that will really encourage your subjects to elaborate on genuinely exceptional experiences. This video on studying a Masters in International Relations is a good example of genuine testimonial.
Consider the location of your University. What buildings and environments do you want to flaunt in your university marketing video? When selecting locations, think about when you’ll be shooting, whether there will be people around, and what the sound and light will be like.
Once everything is organised, you’re ready to commence shooting your marketing video. It’s fundamental that you get high-quality, professional looking footage. Consider subtle tracking motions, depth of field, professional 3-point lighting so make sure to shoot and re-shoot until you get everything right. Finally, take a look at our third example, Masters in Public Policy, which makes use of many of these production skills. You may end up taping as much as 1 hour of footage for each edited minute in the final video.
Once your video is finalized you need to get it in front of your target market – online teens! YouTube is one of the most clear options, optimising either for the appropriate course title for those looking for choices, or your University name for prospective students who have narrowed down their choices. If at all possible, endeavor to make a variety of versions of your videos to cater for different marketing platforms and audiences.
Hopefully these tips will get you started on cultivating an online video presence for your University. If you’d like to consider a professional outfit then please take a look at the Lambda Films marketing video, video production norwich. We’d love to help your video marketing efforts!